Yeh Hai Badalta Bharat
BL Agro’s Chairman, Dr. Ghanshyam Khandelwal, along with the musical maestro Kailash Kher through their long association were under talks for something around Independence Day. Considering India’s rapid growth and success stories especially of the Olympic champions in the recent games, this thought got fuelled further.Yeh Hai Badalta Bharat was an ode to our country’s champions and their undying spirit and zeal to fight. When approached by BL AGRO Industries Ltd with such a thought- just like any other patriot, we were thrilled and pumped to deliver something worth remembering.
Digital
#YeHaiBadaltaBharat was an ode to our champions' undying spirit and zeal to fight. When approached by BL AGRO Industries Ltd with such a thought- just like any other patriot, we were thrilled and pumped to deliver something worth remembering. Hands down promotion across all social media platforms was done. Through our vast digital experience, we knew, we had to create a storm, it starts by thoughtfully curating the content, right from the first tweet to the 10,487th tweet & counting, monitoring every content piece of the twitter universe, resulting the hashtag #YeHaiBadaltaBharat trending in the top 3 Trends with a total trend life of over 16 hour. So much so that it was acknowledged by none other than the Prime Minister Sh. Narendra Modi himself.
Press Release
Considering India’s rapid growth and success stories especially of the Olympic champions in the recent games, this thought got fuelled further and the initiative was taken up by prominent media partners. The jingle also ran on radio stations as well. Over 100+ reputed names had picked up this story and had media & influencers talking about the campaign.
