Comedy Overload – A Family Comedy Show Ft. Sunil Grover
At Leads Brand Connect, we’ve always believed in curating experiences – and taking this forward, we saw huge potential in bringing one of India's most beloved entertainers, Comedy King Sunil Grover, live to the audience of New Delhi. Knowing the city's appetite for good quality live experiences, we conceived a special laughter-filled shows planned for professionals, friends, and families. What this event ensured was a positive remembrance of Leads Brand Connect as an event organizer and a cultural curator. On September 6, 2025, Sunil Grover brought the Talkatora Stadium in New Delhi to life with two energetic performances at 2:00 PM and 7:00 PM.
Key Highlights & Achievements
Key Highlights & Achievements: Total Attendance: 5000+
Sell-Through Rate: 100%
Demographic Age Group: 24–80+
Geographic Reach: Primarily Delhi NCR
Digital Promotion Strategy
Strategic paid ads on Meta, Google Ads & LinkedIn touched 20M+ relevant accounts. Partnerships with top-performing handles- Focused on local credibility + relevance to our TG. Result: Triggered buzz among Delhi-based micro & macro pages that picked up the trend organically after these posts
Offline Promotion
• Partner with Jagran.com for outdoor promotions
• Billboard Placement across Delhi & Metro Stations
• Creative co-branded with sponsors across all physical touchpoints
• Leaflet drops in West Delhi & Gurgaon (audience hotspots)
• Posters in colleges
• Aggressive Promotions in local comedy clubs.
Pre-Show Engagement
To make the attendees' waiting time more delightful, Leads Brand Connect created a fun engagement zone outside the main venue:
- The Laughter Wall: A space for visitors to share their own funny laughter moments.
- Character Cutouts: Iconic personas played by Sunil Grover, like Gutthi, Dr. Gulati, and Rinku bhabhi, were placed that turned into lively photo ops.
- Bollywood-Style One Liners: Quirky quotes about why laughter matters, adding a filmy charm to those who were in line to enter.
What this event meant for us?
An experience of laughter, entertainment, and engagement. The event went beyond just comedy; it became a wholesome experience with free food coupons, comfortable seating, and a warm, inclusive atmosphere. This event also set a benchmark for live entertainment, reaffirming our position as a curator of unique experiences.
